Zonal Sales Manager

Karachi · Permanent · Sales

Job Purpose

To coordinate sales activities within the assigned geographical zone, achieve zonal sales targets, and manage a team of Territory Sales Managers.

Principal Responsibilities

• Contribute to the development of sales strategies for the allocated zone in line with NFL’s revenue targets.
• Work closely with the Regional Sales Manager so regional revenue targets are cascaded and achieved through the Territory Sales teams.
• Track, monitor and report on Territory Sales team performance to ensure targets are met within the given timeframes.
• Work with Sales Support and Marketing to review and develop route-to-market strategies for the zone.
• Track and report actual spend against budget for the zone, with details of any variances.
• Identify, pursue and build business relationships with channel partners, distributors, wholesalers and retailers across the zone.
• Assess distributor performance on an ongoing basis and conduct visits to build and maintain those relationships.
• Expand NFL’s presence in underserved markets using market intelligence from the TSMs and Marketing team.
• Contribute to distributor negotiations on pricing and sales agreement terms, then monitor contract implementation.
• Work with Marketing and QIRD teams to review and analyse performance of new and existing product categories.
• Conduct regular reviews with TSMs against allocated targets and address performance issues promptly.
• Provide training, guidance and oversight so TSMs operate in line with company policies and procedures.
• Keep abreast of industry trends, competitor performance and evolving consumer preferences.
• Prepare and submit regular management sales reports for the allocated zone.

Requirements & Qualifications

• Education: Graduate.
• Experience: Relevant experience required (specific years not stated in the listing).
• Key Skills: Analytical, Business Orientation, Business Communication, Conflict Resolution, Interpersonal, Financial Planning & Forecasting, Negotiation, Problem Solving, Product Knowledge.
• Age Limit: Not Mentioned
• Gender: Both — National Foods is an equal opportunity employer.

How to Apply

Visit the National Foods careers portal, find the Zonal Sales Manager listing for Karachi, complete the online application with your personal, educational and professional details, and upload your CV, CNIC, educational certificates and experience letters before 28 September 2026. Applications are accepted online only, and incomplete or late submissions will not be entertained.